The way we communicate, how we get and use information, and how we interact with the world have changed forever due to social media. Its effect is particularly evident in the field of education. This digital revolution has opened up a new way of discovering things, collaborating, and sharing knowledge. However, it is also a two-headed sword, providing both chances and challenges. This blog will explore various dimensions of social media’s influence on education using a digital marketing perspective.

The Positive Impact of Social Media on Education

These days, a large percentage of students have everyday access to social media and smart devices, which they use to scroll through in their free time. As a result, it’s a fantastic opportunity to make the most of that time, learn, and accomplish something worthwhile. Social media sites and apps have evolved to work with and meet the needs of educational institutions. The resources and online study materials are very helpful to educators, parents, and students.

LinkedIn: It is a well-known site for creating a professional profile, looking for opportunities, and staying up to date on numerous industries and issues. To aid students in learning more, it provides both paid and free course materials.

YouTube: Ever since its launch, students have been using YouTube to access educational and additional amusement videos. Many educators and educational organizations posted movies on a variety of subjects following the lockdown. Thus, students can now use YouTube as a teaching tool with more ease.

Instagram: It took a while for Instagram to become as well-known as it deserved. These days, kids can use hashtags to reach a worldwide audience, post their projects and inventions, and discover instructional videos. It is a useful tool for establishing connections with individuals and groups that your child is interested in.

Quora: Posting questions and receiving responses is the main use of Quora for students, among its many other features. Students can also search Quora for relevant subjects and read articles or answers that have already been submitted.

Reddit, Telegram, and Facebook: Due to their widespread use by millions of people around the country, these social media platforms have a variety of communities that contribute to their diversity.  Teachers have created multiple Telegram channels to share study materials and information simultaneously.

Zoom, Gmeet, and MsTeams: These are not social media sites but video-conferencing apps. However, as a way to connect hundreds of individuals globally with a single link, their appeal among parents, educators, and students surged significantly. Educational institutions actively use it to conduct programs, tests, and classes.

Benefits of Social Media in Education

Social media’s positive effects on education have produced several advantages, including giving students access to better learning materials, particularly to help them deal with test anxiety. Social media has changed and adapted over time to provide a range of educational advantages.

Expert advice: Inquisitive students have a strong desire to learn everything, which fuels a lot of inquiries. It is challenging to constantly have access to school teachers when at home. At that point, professional resources from social media or local organizations can assist in directing and completing the search for solutions. 

Shared learning: To assist students in their learning, mentors, and teaching specialists post videos, audio files, and other study resources online. While most of them are free and accessible on different social media platforms, several of them demand subscriptions. Students can participate in online group discussions and debates to share their knowledge and perspectives. 

Alerts and updates: Teachers with connections to official groups on social media can simultaneously disseminate pertinent information and updates to a large number of individuals. It assists students in staying informed about any changes to a syllabus, due dates for assignments, or any other pertinent and vital news.

Distance learning: Not every student can afford to move away from home and enroll in the schools and institutions of their choosing. Online or remote learning can effectively address this problem by offering accredited degrees and high-quality education. Students can access recorded and live online courses, and study materials, and get answers to any questions they may have about the communities they are joining.

Parental involvement: To engage in their child’s learning process, parents need to be informed about their child’s progress in school. The school updates parents on new projects, activities, and events through its Facebook and Twitter sites. Facebook groups and WhatsApp can be used to build a social network where parents can learn about their child’s academic development. It assists parents in staying educated and making appropriate decisions to support their children at home with their education and personal needs.  

Conclusion

When it comes to education, social media is both good and bad. This is because it provides a wide range of possibilities for relationship development and knowledge acquisition; however, there are some obstacles as well. There should be an equilibrium between the advantages and disadvantages. Educational systems possess the chance for creative and efficient usage of social media in the future.

For students interested in a certificate in digital marketing, taking a digital marketing course will provide them with the technical and creative skills necessary to master this exciting field. The digital marketing programs at AAFT are packed with workshops, practical technologies, masterclasses directly from industry experts, and chances of doing actual tasks. Come to AAFT and turn your love for digital marketing into a fulfilling profession!