As a digital marketer, you likely get client requests for services like SEO that you may not offer in-house. White label local SEO allows you to meet those requests without taking on the operational burden. You can resell their services under your brand with a white label SEO provider.
White label SEO can help diversify your offerings, boost client satisfaction, and increase agency revenue. This guide will explain everything you need to know, from what white label SEO is to how to select the right provider.
What is White Label Local SEO?
White label SEO gets its name from the manufacturing practice of creating generic products that partners can brand as their own. As the reseller, you interface directly with clients, while the white-label vendor handles fulfillment behind the scenes.
For local SEO specifically, white label providers offer services to help small businesses improve visibility and conversions in local search results. This includes optimizing Google My Business profiles, building local citations and reviews, creating localized content, and technical website audits.
Benefits of Offering White Label Local SEO
Offering white label local SEO can provide several key advantages:
- Meet client demand: As Google prioritizes local search, more potential clients will request these services. White label SEO allows you to meet that demand.
- Increase agency revenue: You can markup white label SEO services to earn higher profit margins. Adding new offerings also provides more opportunities to upsell clients.
- Retain clients: Local SEO helps round out your service suite so clients don’t go elsewhere. Offering specialized services can boost retention.
- Gain expertise: Lean on your white label provider’s knowledge rather than training your team. Access expertise without operational overhead.
- Scale quickly: Take on more clients without adding internal staff. White label solutions provide ready-to-resell services that quickly scale.
How to Select the Right White Label SEO Provider
Choosing the right local SEO white label partner is crucial for providing results to clients. Here are key factors to evaluate:
- Proven specialty in local SEO: Look for demonstrated success optimizing local campaigns, not just broad SEO expertise. Granular location-based knowledge is critical.
- Customized offerings: One-size-fits-all rarely succeeds in SEO. Seek tailor-made strategies based on the client’s unique needs.
- Transparent processes: There should be no black-box services. It would help if you had visibility into campaigns to advise clients appropriately.
- Branded deliverables: Ask for sample reports and dashboards to ensure adequate customization so services appear as your own.
- Scalability: Evaluate capabilities to take on more clients without declining quality. Scalability indicates a focus on process efficiency.
- Assertive communication: Expect responsiveness for a true partnership. Campaign optimization requires collaboration, so controversies never reach clients.
Elements of White Label Local SEO Services
Comprehensive white label local SEO solutions should encompass the following:
Google My Business Optimization
- Register, verify, and optimize new GMB listings.
- Perform complete profile audits for existing profiles
- Add imagery, create posts, and update products/services.
- Monitor and respond to reviews.
On-Page SEO
- Conduct technical website audits
- Optimize page titles, meta descriptions, and alt text.
- Fix crawl errors, broken links, and site speed issues.
- Create new location-focused landing pages.
Local Link Building
- Manual outreach for local directory listings
- Build links from location-relevant domains.
- Create and promote local content assets.
- Optimization for local pack rankings
Rank Tracking & Reporting
- Monitor keyword ranks in the Google Local pack.
- Provide dashboards to track clicks, calls, and directions.
- Deliver monthly recaps of successes and next steps
Considerations When Reselling White Label SEO
If offering white label SEO services, incorporate the following:
- Custom pricing: Markup provider rates to hit revenue goals while remaining competitive. Consider tiers based on the level of service.
- Service bundles: Package SEO with other offerings (web design, PPC, social) for more value. Local SEO also pairs well with national SEO.
- Contract requirements: Enforce long-term contracts to secure recurring business. Require minimums to ensure profitability.
- Staff education: Train your team on local search best practices to better service accounts and identify sales opportunities.
- Client integration: Onboard new clients seamlessly, pairing them with the appropriate white label solution. Monitor campaigns to advocate on their behalf.
Social Media Marketing
Social platforms like Facebook and Instagram are increasingly vital marketing channels, especially for local businesses wanting to engage specifically with nearby customers.
White label partners can provide turnkey social solutions to give clients an edge.
Comprehensive social media services include:
- Audit of existing social profiles
- Social content calendar mapped to campaign strategies.
- Design creatives tailored for each platform
- Community management and engagement
- Paid social campaign management
- Reporting for owned, earned, and paid reach
Bundling white label social with local SEO amplifies opportunities to connect local customers with conversions on and off platforms. An omni-channel approach allows for crossover audiences.
Consider requiring clients to sign a minimum 6-month social contract given the long-term brand and engagement focus. The recurring business offers predictable revenue.
Be sure your white label social media provider offers customized reporting, so campaigns appear as your agency’s efforts. They should also be able to integrate Pixel tracking for clear attribution.
How Strategy Sultans can Help with the White Label Local SEO
The team at Strategy Sultans understands the challenges digital agencies face, keeping pace with the latest best practices across a growing array of marketing channels. They offer exclusive access to certified Googlers and support our partners ahead of constant search changes.
With over a decade of experience explicitly optimizing local campaigns, Strategy Sultans provides reliable white label local SEO and social media marketing services so you can better focus on client relations and strategic growth. Their tailored packages and dedicated support equip agencies to meet client needs while boosting profits.
Conclusion
Implementing white label SEO allows digital marketing agencies to expand their service catalog without operational burden. Local SEO gives explicitly small businesses more visibility to connect with nearby customers.
White label solutions help agencies offer specialized services at scale as demand grows for local search optimization. This guide will equip you to evaluate and implement white label local SEO successfully.
The right provider partnership gives you a competitive edge. With experiential knowledge and technical expertise offloaded onto a white label backend, you can better focus on client relations and strategic growth.
