Link building is vital for SEO and significantly impacts search engine rankings. Here are some advanced techniques to take your SEO efforts to the next level:
Content comes in many forms, but securing links from other websites is still a meaningful way to increase traffic. Here are some common link-building tactics:
Guest blogging
The good news is that guest blogging has stood the test of time and remains a powerful link building strategy. It’s a powerful approach to expand your audience, boost software SEO efforts, and position yourself as a thought leader.
When possible, include a link in your author bio. If you can’t include a link to your site, try to promote the post on social media. Both you and the publisher where you posted might benefit from the high traffic and leads it produces.
To locate possible guest blogging opportunities, use tools. Then, analyze their Page Authority Score (PAS) domain authority and compare them to your own to see which best matches your business goals.
Resource page link-building
Resource pages are typically designed to connect people with necessary resources and information. A link from a respected resource page can build high-quality backlinks and increase targeted traffic to a website.
In addition, resource page links are often featured as a “knowledge box” on Google search results, boosting their visibility among potential customers. Moreover, they also show that your brand is a trustworthy information source committed to meeting customer needs.
You should follow best practices to maximize the chances of getting your content included on a resource page. It involves developing a compelling pitch and conducting professional and polite follow-ups with potential website owners. You may become more noticeable and have a better chance of being accepted.
Unlinked brand mentions
Unlinked brand mentions may provide a different level of link authority than backlinks, but they can play a vital role in your brand’s online visibility and credibility. Monitoring unlinked brand mentions is a simple way to identify opportunities for link acquisition, and it can also reveal insights into your audience’s perception of your business.
Please set up a Google Alert for your brand name (including common misspellings) and monitor it regularly. You’ll get real-time notifications of new content that mentions your brand, and you can refine your alerts by location and language if needed.
Ask websites that promote your company but do not contain a link if they would be willing to add one by contacting them. Be polite and professional, and explain why you think a link to your site will benefit their readers.
Competitor backlink analysis
If your competitors are outranking you, you must analyze their backlinks to unearth opportunities to help you climb the rankings. With the right tools, you can easily reverse-engineer your competitors’ backlink profiles and learn how to build a successful link-building strategy.
Understanding the age of a competitor’s backlinks can reveal the patterns and strategies they employ to secure them. For example, a sudden spike in referring domains could indicate a recent promotional campaign or content blitz.
Moreover, understanding the anchor text distribution of your competitors highlights keywords you have missed while creating your content. It streamlines outreach efforts and helps you focus on the most viable prospects. As a result, you can get links from high-quality sources more efficiently.
Influencer marketing
Influencer marketing is one of the best ways to build links on a scalable basis. It entails locating influencers in your niche who have devoted, established audiences and requesting them to link to your website or material.
Being a newsworthy brand means constantly launching new products or upgrading existing ones, experimenting with modern technology, and doing other things the media could write about. Constant progress will make you newsworthy and attract more natural backlinks.
Join niche forums and online communities where professionals gather to discuss industry topics. Create regular posts and participate in discussions; you will build a reputation over time. This strategy is similar to the evergreen skyscraper technique and can lead to many natural backlinks. It also helps to have a dedicated team of social media managers to boost engagement and build a following.
